How
come everyone, including the people that make ads and commercials, thinks women
are completely, absolutely addicted to shoes? Why not clothes (eh, okay)? Why
not books?
I’ve
often wondered about that. It seems a given that a woman might own a few more
pairs of shoes than a man, simply because her clothes may be more varied (not
me, I have some sneakers for good weather, some ankle-high leather sneakers for
bad weather, and some boots for winter/snow). A woman with a more varied
wardrobe than mine might need some different pairs of shoes. To go with dresses
and skirts, to go with pants, for winter and summer use. Even so, in most cases
that would be what? Ten pairs? Twelve? Fifteen? Even if she has some shoes that
only go with one outfit (because they’re colour matched), she would also have
pairs that go with a variety of outfits (black pumps, for example, go with
nearly every dress - and pants as well). Even if she also has shoes with
various heel heights, she could hardly fill a whole wardrobe with them, could
she?
Yet
marketing people and screen writers (both for the big and the small screen)
seem to think that every woman is at every time hunting down new shoes. Why?
What would be the use of having two hundred pairs of shoes? You’d never wear
them all. There would be at least one hundred pairs that you never wear or so
rarely you could just as well not have them. (The same, in my opinion, goes for
clothes, but they’re not the main topic.)
The
woman who will do everything for shoes has become a trope by now. I,
personally, think that “Sex and the City” is to blame, since at least one of
the main characters had a serious shoe addiction. It might also be to blame for
the many women who think that you should always wear high heels, despite the
terrible things they do to your feet and body. Not to mention how often I have
seen women hobble along in those shoes and thought ‘what made you think wearing
those heels was a good idea?’
Heels
on women’s shoes have been a little raised for a long time (since it became a
fashion item for women to wear heels, the first heeled shoes were actually worn
by men). But a little raised means an inch or two, not eight, ten, or twelve
inches. Personally, I don’t wear heels at all, I usually wear flat shoes, but I
don’t think wearing slight heels is that bad for a person’s health.
Women’s shoes come in a
lot more variety than men’s shoes and that is not a surprise. But that doesn’t
mean every woman wants or ‘needs’ to own a pair each of all the shoes out
there. Yet you will find a lot of commercials which only seem to rotate around
the fact that women always want shoes and can never get enough of them. And
that’s outright stupid and might only make young women think they have to be
like that to be ‘real’ women.
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